This is sure to ruffle some feathers! [ <-- that would have been a better joke if this was about Twitter! -ed (me!)] So Greenpeace have gone after Facebook with this, I would say, intentionally childish video. It makes it's point well though. These new super companies (such as Google, Apple, Facebook, Amazon, Microsoft..) are building new infrastructure for their services and they have the money to do so. They are doing this at a time when there is a need to roll out sustainable infrastructure and as such they should lead by example here. Tech industries with a big stake in the internet are one of the few industries which are expanding at present and they have a great opportunity to show how it can be done in a way that is both sustainable and ethical.